Case

Miele

Virtual World or Reality?

The Miele Kitchen Appliance Visualizer enables kitchen planning in real-time 3D quality for over 40.000 device combinations based on CAD/CAM data.

Facts

Industry

  • Retail & Consumer Goods

Services

  • Emerging Technologies

Miele

Merging Stationary Trade and E-commerce

With the opening of Miele owned galleries, an interactive component should be integrated that connects the virtual and the real world. At the same time, it was necessary to experience the Miele brand claim of quality and design in an inspiring way.

Miele

Digital Customer Journey in HD

We developed a unique application for a closed customer journey on the web and stationary trade. A digital handshake allows configuration at the home PC and the transaction completion in the consultation at the PoS. The 3D animation in Unity guarantees the photo-realistic visualization of the Miele kitchen world.

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