Valtech designed and developed a robust blog for aircraft operators with a focus on delivering information about how new P&WC tools and technologies deliver preventative maintenance, and improve aircraft operations. The blog also became a forum for maintenance storytelling. The blog was sectioned into:
-Aircraft Maintenance Tips and Techniques
-Personal Stories from operators around the world
-Discussions with experts
Valtech provided blog platform design and development, editorial planning, editing, SEO optimization, and content production, including graphics, images, videos and reporting on performance.
Within three months of launch, the blog doubled its audience, and continues to increase traffic. The introduction of an email newsletter to support the blog further increased traffic and offered a new avenue to reach the aftermarket community and speak to them directly.
The blog provides high-quality content for P&WC's social media channels, and increases SEO. After one year of publication, the blog contained about 50 high-quality articles. These articles continue to generate traffic to the P&WC web site.