A KPI Quick Reference Guide
It's a multichannel marketing world out there, folks. Website-specific metrics just don't cut it anymore when measuring the effectiveness of your digital marketing spend. So which KPIs should you be tracking? Well, it depends on a lot of factors, not least of which is the stage in the customer acquisition cycle / sales funnel we're talking about. This infographic offers a few sample KPIs that tend to be relevant whether you're still building awareness or if you've moved on to conversion and retention
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