October 16, 2013
As digital marketers of the 21st century, we all know we should be using metrics and analytics to drive our decisions, but with so many out there, who's to know which ones to use? Enter our multichannel marketing metrics infographic.
It's a multichannel marketing world out there, folks. Website-specific metrics just don't cut it anymore when measuring the effectiveness of your digital marketing spend. So which KPIs should you be tracking? Well, it depends on a lot of factors, not least of which is the stage in the customer acquisition cycle / sales funnel we're talking about. This infographic offers a few sample KPIs that tend to be relevant whether you're still building awareness or if you've moved on to conversion and retention
Like what you see? There's an embed code below so you can share it on your site! Really like what you see? Give us a call and we can talk about setting up the right KPI framework for your business!
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