March 04, 2019
A couple of weeks ago I was hanging out with some friends from work and we were asked what we do by some folks at the local watering hole. We went on and on about how we work at a digital innovation agency called Valtech, how we build cool digital products and experiences, that we do UX, design, and software engineering, etc. Our very polite new friends nodded as their eyes glazed over, not really understanding what we were talking about. Realizing this, I got to thinking: Why not write a post that explains how we have evolved into the digital agency we are today in terms anyone can understand? My mom and dad could read it and know that their hard earned money that put me through college actually did some good!
The definition af an agency
Just like there are lots of different kinds of doctors (ear, nose and throat, family practitioner, cardiologist), there are lots of different kinds of digital agencies. You’ll hear terms like full service, digital marketing, paid media, SEO, and many others. I’ll only explain the kind of digital agency that Valtech has become over the past ten years: digital innovation through products and experiences. So this post is not going to cover a good half of what a digital agency could do, or even why we need to have the word digital in it, but it will help my parents understand what I do, help explain more why we call ourselves a digital innovation agency and what Valtech specializes in.