Digital Strategic Planner, Content Strategist
5 trends in content marketing for 2017
The year 2016 was a big one for content marketing: 360⁰ video and virtual reality truly took off, Facebook became established as a major profitable player in content consumption and sharing, and more. As a result, today, almost 65% of marketers consider content marketing a direct route to success, and 76% hope to invest a lot more in it this year. To kick off 2017, here are five major trends to watch.