Often, we ask content creators to produce digital and social media assets for brands without giving them specific guidelines to follow in the form of a style guide. And yet style guides are an essential tool to help your content strategy be more consistent, more aligned and more agile.

Often, we ask content creators to produce digital and social media assets for brands without giving them specific guidelines to follow in the form of a style guide. And yet style guides are an essential tool to help your content strategy be more consistent, more aligned and more agile.