Learnings from Scaling Marketing Automation Globally
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This session is a part of Adobe Summit 2022.

Five years ago, Grundfos embarked on a transformational journey to establish a marketing automation solution that they could scale globally to serve their 60 markets. Now they’re ready to present the results alongside the hard-earned learnings they wish they had before embarking on their journey. Senior Manager Jens Nielsen from Grundfos openheartedly shares their strategy, results, and key learnings.

Learn about:

  • Choosing your platform based on your objectives, and building with commercial performance in mind
  • Including only the data you need for trigger logic, segmentation or personalization
  • Selecting tools with OOTB templates to guarantee deliverability for major clients and browsers

Track: B2B Marketing, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Product: Adobe Experience Cloud, Adobe Marketo Engage