Join Valtech and Google Cloud at Dubai Internet City to get a hands-on look at how AI is changing search and reshaping customer expectations. We’ll then explore what it takes for brands to meet those expectations.
What is the customer expectation gap?
At Google I/O 2026, Google said AI Mode surpassed 1 billion monthly users, with queries more than doubling every quarter since launch. That’s a sign of a larger behavioral shift.
For brands, that changes the customer journey in two fundamental ways:
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Customers describe intent instead of translating it into keywords. They increasingly expect experiences to understand context, ask better follow-up questions and help them get closer to the right decision. They’ve discovered what a step up this is from an experience that makes them work through keywords, filters and menus.
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Customers expect experiences to do more. As AI becomes more capable, the expectation is shifting from simply getting an answer to getting help with the next step. This creates a path from discovery and guidance toward more agentic experiences over time.
The expectation gap represents the distance between what customers now expect and what your experience is still asking them to do.
Why attend?
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Understand the expectation gap differently. Explore how AI is changing the way customers express intent, make decisions and interact with brands and what that means for your digital experience.
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See how the experience is evolving first-hand. Dive into real customer use cases and see live examples of how experiences can move toward more contextual, conversational and eventually agentic journeys.
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Identify where value is getting trapped. Look at friction points and what they can mean for conversion, loyalty and cost-to-serve.
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Find your moment. In a short, hands-on exercise, identify one real customer moment where friction is getting in the way and frame the opportunity worth exploring.
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Get your own GEO readiness report. A select few guests will receive a complimentary GEO readiness report, giving them a snapshot of how their brand appears across AI-led discovery including visibility, citation, content and technical readiness, with a clear view of the gaps and priorities to close.
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See the latest Google AI technology in action. Through live demos, explore how these capabilities can help close the gap between what your customers now expect and what your experience delivers.
