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Connected B2B: orchestrating buying journeys with Adobe | Valtech

Connected B2B: orchestrating more relevant and efficient buying journeys with Adobe

Date: April 29, 2025
Location: Lausanne, Switzerland

Sales cycles are lengthening, channels and touchpoints are multiplying and numerous stakeholders now influence purchasing decisions. To stay ahead in this complex B2B landscape, businesses must deliver personalized content tailored to each stakeholder's role and needs throughout the buying journey.

Join Valtech and Adobe for an exclusive roundtable dinner where we'll explore how to create a 'Connected B2B' experience. Discover how to guide customers and prospects with personalized content at every stage, placing the CMS at the heart of your strategy.

Key discussion points:

  • Orchestrating buying journeys with Adobe Digital Asset Management (DAM) and CMS

  • Bridging gaps between creative and business teams

  • Leveraging Generative AI (Adobe Firefly) for personalized content at scale

Seats are limited, so secure your spot today!

Speakers

Luc Denes
Director, Adobe Consulting - Valtech
Tom McGoun
Creative Lead, T&W Communications at Givaudan
Julien Gherairi
Senior Solutions Consultant at Adobe
Fidji Pagnal
Customer Engagement Product Manager at Givaudan