How Grundfos created a market leading Customer Experience
As the key stakeholder for part of Grundfos’ vast Digital Transformation, we hear from Jesper Olesen, Group Senior Director, Digital & Customer Excellence as he takes us behind the scenes, sharing his experiences of Grundfos' digital transformation journey.
Key takeaways for Digital Customer Excellence:
- Engaging the customer is key: From awareness to the final sale, having the customer in focus at all times is what truly drives your business. Customers must be the pivot point of everything you do.
- No digital touchpoint is an island: Having a Digital Customer Roadmap is an essential part of aligning all activities and touchpoints and setting a clear direction of travel.
- Organizational capability is paramount: from digital requirements to a digitally skilled organisation, it's vital to upskill your teams and attract the best talent in the market, supported by agile product teams and c-level investment.
Interested in hearing more on the Grundfos transformation story?