WTF Do We Do Now? CMOs vs. AI in the Content Chain
The Unfiltered Truth About Content in the Age of Bots
AI just crash-landed in your content chain — and it's not asking for permission. Join us for an unfiltered lunchtime panel where we pull back the curtain on how CMOs are actually integrating AI at the messy crossroads of creativity and tech.
Hear from Optimizely's President, Shafqat Islam, and Valtech’s Global Chief Creative Officer, David DeCheser, as they share real-world strategies for generating on-demand customer journeys, scaling personalized creative output, and ensuring your brand stands out in a chatbot-first world. The discussion will be moderated by Allison Abraham, EVP and Managing Director at Valtech.
We’ll unpack how forward-thinking CMOs are:
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Operationalizing AI across the content supply chain
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Scaling creativity without compromising brand integrity
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Generating dynamic customer journeys in real time
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Designing for discovery in a chatbot-first, searchless future
You’ll get behind-the-scenes insights, live use cases, and candid commentary from leaders who are at the forefront of building the playbook.
AI is no longer a future threat—it’s already baked into your martech stack, your search strategy, your content production, and your customer experience. If you're not steering it, it's steering you.
Whether you're feeling the “Oh shit” moment or already running experiments, this event will give you the clarity, courage, and context to move forward with intention.
