AI promises speed, scale, consistency and lower costs for visual production. But what role will human craft, judgement, quality and authenticity play? And, perhaps more importantly, does the audience even notice or care?
Join us for a breakfast seminar where we will share what we’ve learned from three years of working with AI visual content creation with our clients Ericsson and Husqvarna: the process, possibilities and pitfalls.
Ericsson’s journey
Ericsson is exploring the use of AI to improve creative processes and output, testing what’s possible while staying true to the brand’s principles. This is a journey from traditional and complex global brand shoots to AI-driven production, scale and simplification, and the challenges that arise when producing assets for a truly global brand.
Husqvarna’s experience
Husqvarna is exploring how AI can support premium product imagery in a category shaped by natural variation and complex production. The case examines how far AI can go in creating scalable, consistent visuals without compromising a premium brand or eroding what feels real.
