Swedish industry is in the gold rush of AI deployment. From the CFO's perspective, the promise of 20% budget cuts and 50% faster cycles is irresistible. But as cracks start to emerge, what can this post-honeymoon reality look like?
Sit down with us to discuss the inevitable backlash as people develop a more sophisticated radar for lazy AI usage. As brands rush to automate, a dangerous quality gap widens, flooding our screens with AI slop content that may be factually correct but emotionally empty.
We’ll look at how to use "invisible AI,” where machines do the heavy lifting and humans apply the non-negotiable filter of discernment and taste for the final 2% that the audience actually sees. Also: how to move from doing more with less to doing more with meaning.
Together with Rolando Ramirez from Ericsson and Jenny Fisher-Toivo from Husqvarna, we’ll share learnings and reflections in a panel talk on "The Friction of the First Mile.”
It will include their experiences with the tension between the internal AI push and the external brand promise, or their challenges in maintaining 100% technical and visual trust when tools are designed for speed over soul.
