Unlock Innovation Breakfast, Copenhagen: Content Orchestration with AI

How AI is transforming content from a cost center into a growth engine

Most organizations don’t have a content creation problem. They have a content operations problem.

Content is trapped in silos. Teams duplicate work. Campaigns move too slowly. Brand consistency suffers. And now AI is dramatically increasing the demand for content across every market, channel and customer interaction.

Organizations are producing more content than ever while struggling to create more value from it.

Join Valtech for an executive breakfast session exploring why the future belongs to organizations that treat content as an enterprise capability, not a marketing deliverable.

You’ll discover how leading brands are building content operating systems that combine AI, data, governance and automation to scale content production, improve customer experiences and accelerate business growth.

What you’ll take away

  • Why content has become one of the biggest barriers to personalization and growth
  • The hidden costs of fragmented content operations
  • How AI is changing the economics of content
  • Why enterprise content needs the same operational rigor as software development
  • How leading organizations are building content operating systems
  • The practical steps to modernize your content supply chain

Agenda 

Welcome and breakfast 

Networking over breakfast at the Valtech Copenhagen office 

Introduction 

Why content is becoming the defining business capability of the AI era (Mattias) 

AI has made content creation almost unlimited

Unlocking trapped value in fragmented creative workflows, through AI-powered production system that embeds your brand DNA so every asset is indisputably yours, at any scale (Julie) 

Inside the content operating system 

A practical look at how organizations can orchestrate content across people, platforms and AI (Fireside chat: Mattias and Aiste) 

Networking and Q&A 

Connect with digital peers and continue the conversation with our experts 

Speakers

Mattias Malmer
SVP Global Marketing Operations
Julie Zerlang-Landau 
Growth & AI Enablement Lead, Europe 
Aiste Hoffbeck 
Program Director / AI Specialist 

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