AI has become the new interface of search. Your brand is already being described by AI whether accurately or not
For decades, visibility meant ranking on Google. Now, the first answer your buyer sees may never link to your website at all, it comes from an AI engine that has already decided what it knows about your brand.
This isn't a future problem. It's happening in your category right now.
Generative Engine Optimisation (GEO) is the discipline of making your brand visible, accurate and authoritative in AI-generated answers across LLMs and every model that follows.
AI is becoming the interface of search, and your brand is already being described by it, accurately or not. GEO QuickStart shows you how AI represents you today, and gives you a plan to change it. A 30-day Discovery and Quick Wins engagement, setting up the foundations for what comes next.
A discovery workshop to set your GEO priorities.
A managed prompt set in Adobe Brand Visibility to track how AI describes your brand.
Onboarding and technical setup, so your team is operational from day one.
A GEO diagnostic, with a strategy playbook and roadmap.
lift in LLM referral traffic after GEO optimisation (Adobe)
increase in LLM visibility for Adobe Acrobat (Adobe)
uplift in AI visibility achieved for a global automotive manufacturer (Valtech)
When Adobe turned its own GEO methodology on Adobe.com, the results were unambiguous: 5x increase in LLM citations for Adobe Firefly, 200% increase in LLM visibility for Adobe Acrobat, 41% lift in LLM referral traffic. Read the full story.
Working with a major automotive client, Valtech helped to create and publish LLM-optimized Q&A content 50% faster. The work also changed how the team thought about GEO: visitors arriving from LLM sources showed significantly higher purchase intent than those from traditional search. We proved that being visible in AI could be as much a commercial play as it is a brand one.
Discover how visible, accurate and competitive your brand is across AI-driven search experiences.
Book a GEO assessment
Valtech's most senior Adobe voice and the architect of our GEO QuickStart offering. Iva leads our global Adobe partnership and brings both strategic credibility and hands-on platform expertise.
Johannes has lived the evolution from keyword optimisation to AI-engine readiness from the inside — defining what GEO means operationally and how enterprise teams actually implement it.
Hester's focus is the question most GEO conversations miss: what happens after an AI engine mentions your brand? She connects AI visibility to conversion — turning citations into customers.
Adobe Brand Visibility brings the intelligence, the optimisation and the business impact together, so brands show up and get chosen in AI answers.
Valtech is an Adobe Platinum Solution Partner. 22 years of partnership. 350+ Adobe experts. 250+ certified. We ve built and optimised Adobe solutions for over 250 clients across luxury, retail, manufacturing, healthcare, financial services, and beyond.
Together, we don t just tell you what s wrong. We fix it.
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