Industry

Travel & Hospitality

Reimagining Digital Travel

A Seamless Customer Journey Across Every Touchpoint

Reimagining
Digital Travel

Travel & hospitality

Navigating New Travel Trends

Few industries are more heavily influenced by global events than travel & hospitality. From environmental pressures to shifting business and leisure travel behaviours, economic influences to global pandemics, this is an industry where players need to innovate rapidly to stay on top of the game.

Whilst the total number of global tourism activities keeps rising, the aviation, travel & hospitality industry currently faces a lot of different challenges and disruptions. This results from intense price competition within the market and increasing customer demands; travellers want their entire travel experience to be personalized and connected as travel becomes an outward expression of their individual lifestyle decisions, both in their private lives and in business.

Therefore companies need to understand and fulfill the customer needs and expectations whilst not being too aggressive in their personalized marketing. New market participants like Google, Amazon, booking.com etc. keep challenging the existing aviation, travel and hospitality companies to adapt to the new digital paradigm.

More and more the competition rages on as to who will own the relationship with the customer and who is able to turn those into profitable long term interactions. In addition, the global awareness for sustainability grows and fuel prices keep rising which makes it hard for airlines to be profitable with their ticket prices. This means they need to tap into further revenue streams like ancillaries, trip enhancements and a smart integration of partners.

When it comes to digital transformation, we help our clients to confidently navigate industry disruption. From pre-trip to post trip, we engineer fully connected traveller experiences that build emotional connections and drive better business outcomes. From reducing the carbon footprint of the aviation industry, to transforming the in-hotel customer experience, from far flung destinations to environmentally friendly staycations, we’re innovating across the world to deliver the next frontier of digital travel.

Travel & Hospitality

Why Travel & Hospitality Clients Select Us

Clients trust our industry experience and multidisciplinary approach to deliver complex digital transformation projects. As one of the world’s leading agile agencies we combine strategy, creativity and technology to tailor unique digital solutions and experiences for our customers including global airlines, major package holiday providers, airports, international hotel chains, travel agencies and cruise liners.

From pre-trip to post trip we engineer the whole connected traveller experience

Starting with a deep-dive into business analysis and strategic consulting via creative innovation through lean UX and rapid prototyping to enterprise development of agile and modular platforms, internet booking engines and mobile solutions, we offer the whole spectrum of digital services.

A Full Service Delivery

Adding solid experience in brand management, data management and analytics, user-centric creative design, campaign and media services makes us a very well suited full-service digital partner for aviation, travel and hospitality companies.

Technical Capability

As digital agency one of our core beliefs is that all great digital creative innovations need to result into code. Within dozens of large technical projects we have proved that we are capable of developing large platforms, IBEs and mobile solutions improving the digital core of our tourism client's business.

Data-Driven Insight

We use data and insights to make sure we’re designing the right thing from the start. Moreover, we continuously generate valuable insights which enable us to further optimize the customer experience, improving customer loyalty and driving revenue through personalization.

A Global - Local Approach

We combine local expertise with international scalability and with our profound knowledge of the industry we can help clients in mastering the challenges of the second wave of digital transformation and disruption in the travel & hospitality sector.

We want to get closer to our customers and to interact with them in a completely different way. There are new players coming up with new solutions all the time and we have to be much more adaptive to those changes. If you don’t look at it from the customer perspective, you are obviously doing it the wrong way. That’s why we have asked Valtech to help us; to drive the process and take a more agile approach
Michael Erfert - Senior Director Global Sales Steering, Products & Processes, Lufthansa

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