Earlier this year, House of Radon, now Valtech Radon, became Valtech's global creative hub. The merger was made as a step in broadening the agency's creative universe and opening up the possibility of creating holistic brand experiences close to customers' business. To better reflect the new offering, House of Radon will now be Valtech Radon, a combination of the two agency names that will also reflect the philosophy that is the basis for the collaboration between them.
-That House of Radon becomes Valtech Radon is a natural step in the integration process that will make it easier to work with Valtech's customers worldwide, says Mattias Malmer, European Marketing Director at Valtech.
In connection with the name change, Valtech Radon will also receive a new brand identity. The new identity will visualize the creativity that is at the forefront of the agency's offering and respond to the shift to a larger global context.
-The new identity will represent the place we are in now, but also our ambition going forward. We are a global creative head office with the ambition to grow into something even bigger where our collaboration with Valtech allows us to create completely new types of creative solutions and we want that to be visible in our brand, says Edin Agovic, Craft Director at Valtech Radon .
Press contact – Valtech Radon
Sofia Kocken, CEO firstname.lastname@example.org
About Valtech Radon
Valtech Radon is a creative hybrid agency with creation, strategy, production and media under one roof. By combining our creative edge with Valtech's expertise in digital business development, we create creative communication in all parts of the brand experience. Customers include Electrolux, Husqvarna, Carlsberg, Ericsson, RFSU, Apohem, Karma, Yale and Essity.
Valtech is a global digital agency working on business transformation with clients such as L’Oreal, MAC Cosmetics and BMW. Valtech Future Studio is part of Valtech, which focuses on R&D and innovation in cutting-edge technology. Valtech was founded in 1993 and has almost 4,000 employees with different skills in 51 offices in 18 countries.