Valtech and Optimizely Form Global Partnership
May 30, 2013
The global partnership supports Valtech’s existing global presence and provides even better advisory- and support capabilities to global customers.
Valtech has a long history with Optimizely that goes back 7 years and counts to approx. 100+ references on a global scale. Now, websites are launched with much more complex and business critical functionalities and integration capabilities than were the case just 3-4 years ago.
Today’s CMS offer a digital customer engagement platform that has significantly matured in terms of meeting IT’s requirement of scalability, performance and flexibility. Today, a company can have their website and webshop represented on 50+ servers worldwide and thereby ensure global reach. Moreover, digital marketers working on a global scale can execute marketing activities in an agile workflow and optimise digital campaigns in real-time.
As Jesper Valentin Holm, Business Director Digital Marketing & Commerce at Valtech states: “With the engagement platform that Optimizely offers, Marketing & IT finally have a full package that meets both parties’ needs. Optimizely has proved that it understands what it requires to work digitally, how data is constantly moving and content is floating omni-channel. This competitive and attractive platform for large-scale global businesses, enable us to open new doors.”
Lars Lytton Kejser, Country Manager at Optimizely, further emphasises the perspectives within the global partnership: “Optimizely has invested heavily in connecting digital marketing and e-commerce. The emphasis is on the customer and that is exactly what Valtech has great experience and competence in. Valtech has succeeded in developing marketing- and commerce sites that embrace the personal experience while generating business results. We are very proud to broaden our collaboration with Valtech.”
The global partnership will soon celebrate its first success with at least two very significant contracts to be implemented on a global scale.