News

Valtech and Webtrends, Unified Around Marketing and Data

December 03, 2012

Valtech and Webtrends announced their EMEA partnership, which aims to provide high added-value expertise in the field of web analytics for their customers.

Optimization, testing and targeting

Webtrends is the global leader in analysis and marketing optimization solutions across web, mobile, and social networks. Through this partnership, Valtech portrays its desire to deepen its analytics expertise, capitalizing on the recognized reliability of Webtrends tools. The solutions developed by Webtrends can give an in-depth understanding of consumer behavior and an analysis of their different brand touch points, in an ROI approach, thus directly benefiting the clients of the agency.

“We are very pleased of this partnership with Webtrends, a leading global reference in digital marketing optimization. We believe that their unified and native cross-canal (web, mobile, social) approach is particularly appropriate to follow the consumers throughout their customer journey and provide strong insights on brand strengths on which to base their digital strategies and actions. This partnership also falls within the development of our Sharepoint expertise within the Webtrends Analytics solution for SharePoint 2010 and 2013, says Lubomira Rochet, CEO of Valtech France.

A pioneer technological marketing agency

Adrian Lloyd, EMEA Alliances & Partnerships Director at Webtrends says: “Working with a leading digital agency like Valtech will allow us to leverage their experience in web design for businesses, professional services and digital marketing and thus offer our customers cutting-edge service for creating websites and intranets with high social, engagement and conversion potential.

On Webtrends side, the reasons for this partnership are also based on a natural complementarity. The company is considering a strong growth in France and Europe in the coming years and the size of Valtech, as well as the quality of its services, makes the agency a strategic partner. The strong position of Valtech on Big Data issues has also contributed to attract Webtrends.

As a global leader in digital marketing optimization, unified real-time analysis solutions and customer intelligence, we are very excited about this new partnership between Webtrends and Valtech, "said Adrian Lloyd. "We see the opportunity to, not only, develop the Unified Analytics vision of Webtrends across key European markets, namely France, the United Kingdom, Germany, Denmark and Sweden, but to also power the alliance between Microsoft and Webtrends around Webtrends Analytics for SharePoint 2010 and 2013, for Internet and intranet sites.

For Loïc Especel, Territory Director of Webtrends France: “This partnership is very exciting for our corporate customers in France, seeking professional and high quality design services to redesign their website. Valtech’s business offering complements our Webtrends Analytics and Webtrends Optimize solutions and give the customers added-value and unequaled expertise for their new web projects or intranet.

In this Big Data era where data is becoming the sinews of war for CMO, this partnership is a strong symbol in technological marketing ecosystem.