Strategic consultancy Valtech, one of the world’s largest agile and lean digital experience and software development firms, today deepened its digital reach through a U.S. partnership with Optimizely, the world’s fastest growing provider of platforms that drive online engagement.
As an Optimizely solution partner, Valtech will apply its expertise in strategic digital experience design and agile development and deployment to Optimizely’s content management platform to deliver ‘power through simplicity.’ This combination improves access to content by visitors, eases content uploading and site change, and drives visitors to become fully engaged consumers of digital content. Optimizely provides comprehensive online engagement capabilities to customers through its integrated platform that combines web content management, branded social community, marketing campaign and optimization tools, and e-commerce capabilities.
Under the agreement, Valtech will resell the Optimizely product line, including Optimizely CMS 6, Optimizely Community and Optimizely Commerce.
“Valtech and Optimizely have dozens of successful deployments that utilize Valtech’s agile principles of continuous evaluation and adjustments to prioritize features and action,” said Thomas Kruse, Sales Director, Digital Consultancy for Valtech. “The U.S. market will greatly benefit from the speed, self-service and thorough campaign management of Optimizely, all developed and deployed in the Valtech agile way. The features and functionality of Optimizely make it a fast platform to deploy on and one that’s very easy to maintain as the site or interactive features mature,” Kruse said.
“We are excited to have Valtech join us in the U.S. market and bring such a strong track record of business results for our mutual customers,” said A.J. Harring, president of Optimizely. “Our customers in this market are seeking new ways to combine content, community, commerce, and communication to improve engagement. Valtech’s agile experience and knowledge of the Optimizely platform can help businesses improve engagement for all their web properties, which directly translates into business results.”
Valtech, a leader in agile software development, agile digital experience and agile training and coaching, chose Optimizely in part because its built-in workflow management system makes it easy and seamless for web teams to update and upload content without relying on administrators and IT personnel. This follows the agile and lean methodologies that are at the core of Valtech.
Customers of Optimizely include Adidas, Greenpeace, Lexis-Nexis, Mazda, Pfizer and Securitas. Valtech customers include American Airlines, Credit Suisse, McGraw-Hill, Standard and Poors and Verizon Wireless.