Valtech launches “Big Data for Marketing”
November 13, 2012
The digital agency launched its Big Data offering for marketing departments.
For several years, the IT ecosystem has apprehended Big Data, assessing both its risks and opportunities. The explosion of digital behaviours (particularly on mobile) has given rise to new interactions between brands and consumers, generating staggering amounts of data. These data represent an unprecedented opportunity for marketing departments who will know how to collect, analyze and exploit them.
Thanks to its expertise rooted at the crossroad of marketing and technology, Valtech is positioned as a value-added partner to enable its clients to transform raw data sets into actionable information to directly benefit marketing and sales. Today, with its deep understanding of Big Data technologies and marketing issues arising from customer data, Valtech thus offers a unique offering on the market, full of promises to its customers.
While many market players address Big Data projects merely from a technological angle, Valtech goes a step further by addressing the marketing benefits:
- Detection of new marketing opportunities with lessons learned from customers
- Steering a better ROI for marketing initiatives
- Establishment of an effective organization to face new Big Data issues
"Big data is a revolution for marketing. The analysis of data on a large-scale basis and on a cross-channel dimension allows marketing to push further into the customization of the digital experience and associated services. This is an opportunity for brands to better target, engage and capture their targets. Valtech is positioned at the crossroad of marketing and technology to bring even more value to our customers through this offering", says Lubomira Rochet, CEO of Valtech France.
This offering covers all the know-how of Valtech from the consulting phase to that of implementation and optimization: analytics consultants, software and systems architects, and data scientists thus place themselves at the service of customers for support in the formalization and implementation of their Big Data projects.