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Valtech Webinar: “Simplifying Facebook Commerce”, Part 2: Social by Design

March 07, 2012

Valtech UK will give a complimentary webinar on its last white paper: “Simplifying Facebook Commerce. Part 2: Social by Design” Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach.

Valtech UK will give a complimentary webinar on its last white paper: "Simplifying Facebook Commerce. Part 2: Social by Design” Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach.

This webinar will introduce the idea of ‘social by design’ and discuss the methodology and platforms that can be used to simplify and monetize social media relationship, with real life examples of Facebook commerce and multichannel social integration.
Successful Facebook stores require a customer-orientated approach to concept creation and delivery. Anyone involved in building and selling digital products will need a deep understanding of three related things:

  • Social behaviour
  • Networks
  • How people think

The Facebook Commerce applications which are successful have been purposefully designed around people. Jonathan Cook, Head of New Media at Valtech will take you through key considerations necessary to build influential Facebook applications.

Sign up for the FREE webinar now and see how you can profit from setting up a Facebook Store.

When: Friday, March 16, 2012 2:00 PM - 2:45 PM GMT

Speaker: Jonathan Cook, Head of New Media, Valtech UK

Jonathan has led Valtech’s new media team for the last 7 years and has specialised in helping blue chip companies to harness the power of new technologies to deliver better and more profitable content and products to their customers. Jonathan is the author of the White Paper “Simplifying Facebook Commerce”, which was recently featured in The Guardian. Prior to Valtech Jonathan has worked for LogicaCMG, BT and ICL and holds an MA in Strategic Marketing Management.