- Company: Michigan State University (MSU)
- Theme: Digital Imposter Syndrome
- Name & Title: Carmen Crist, Assistant Vice President for Marketing Operations and Innovation
- Topics: Digital Confidence, Breaking Silos, Audience Centricity, Ambassadors for Transformation, Mobilising People and the Organisation, and 'Crawl, Walk, Run'
When we're all constantly looking at the industry giants and the inspiring innovators, it's easy to forget that they also started small, and didn't just conquer the world in a day.
When MSU decided to go for the enterprise solution and experience platform to engage more with their audience, it required them to acknowledge their own limitations while also trusting their capabilities. They started crawling and before we know it, they'll be running. Take part in their journey in this podcast.
"When we were trying to look at it from an enterprise perspective, we're suddenly asking ourselves, are we up to the task? You have this sort of assumption that these companies that are leading have teams of people who have done this many times and for many years, and we've never done it before."
Interested in more Podcasts?
Check out all the podcasts in the series 25 Days of Digital Transformation where we talk to industry leaders about all things digital.