DS Smith: Becoming a Connected Manufacturer
Manufacturing
What does it really take to become a connected manufacturer?
In this 30 minute podcast, Aja Bridgeman from DS Smith shares how the FTSE 100 packaging giant transformed its digital strategy — connecting data, teams, and technology across more than 30 countries. From siloed operations and duplicated tech to a unified vision and measurable business impact, Aja walks us through the moments that mattered.
Together with Mike Maxwell, they explore what it means to deliver a seamless customer experience, how to shift mindsets across a global organization, and why experimentation, governance, and ruthless prioritisation were key to driving sustainable change.
Why listen?
In this 30 minute podcast you’ll learn how DS Smith:
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Increased organic traffic by 50% and job applications by 44% year-on-year
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Replaced opinion-led decisions with a structured experimentation programme
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Set up a digital centre of excellence to align teams across 30+ markets
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Evolved from “data everywhere” to “trusted insights”
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Balanced AI opportunity with security concerns to launch internal tools at scale
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