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In order for brands to gain a competitive advantage in this new digital era, they must unfold human problems of higher order and utilize emerging digital technology to address them.

Stores are undergoing a transformation, and retailers are beginning to open stores that maximize the customer experience. We design experiences across different touchpoints, from web to app to physical products and locations. The experience is enabled by a platform. The platform consists of several core components: content, commerce and data.

While eCommerce is growing, the majority of purchases are still made in stores. As such, localization as a subset of personilization must be part of a CX strategy. To stay relevant, businesses must have a CX strategy that includes constant innovative development of both avenues of retail. CX strategy is a radically different approach that integrates strategy and business by thinking and doing. This includes lean UX, design thinking, and agile methods and cultures.

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