The New Automotive Customer Journey
In the era of digital experiences, the traditional dealership sales-style is now obsolete. The ongoing trends of connectivity, autonomy, sharing, electrification, sustainability and the economics of car ownership for younger generations have drastically changed the game.
In our video, we explore and convey our vision for the car purchase journey. Discover how OEMs and car retailers can create a unique universe and experience for their customers.
Download our latest whitepaper where we explore mobility trends by looking at how the further electrification of transportation leads to changes in connected car iot, explore the work of top brands in shifting their focus to center the end user as their primary customer, and dig into the ways the customer buying journey will change in parallel with new ownership models and MaaS improvements.