Luenendonk understands "digital experience services" as the project-specific combination of different disciplines, competences and skills that are required for the development and implementation of customer-centric strategies. This includes topics like innovation development, customer journey analyses, user experience, digital marketing, digital content, data analytics and IT implementation services such as software development and system integration.
89 Pages
80 Minutes
The market for Digital Experience Services in Germany : strategies, developments & trends for more customer centricity and digital experience from a service provider and user perspective.
If you are interested in the Luenendonk DXS study (2021) from the previous year, please click on this link: https://www.valtech.com/whitepapers/luenendonk-dxs-study-2021/