The Digital Experimentation Playbook
The Digital Experimentation Playbook provides the practical first steps to help you get value from digital experimentation. The playbook will guide you through the core processes, providing you with five downloadable worksheets and templates to help you build quality experiments quickly, share results with confidence and implement experimentation across teams.
12 Minutes to read
Digital experimentation includes A/B testing, multivariate testing, multi-armed bandit testing, user research, analytics, and personalization in order to provide the best possible customer experience across all digital touch points.