Reimagining B2B: Engage & Inspire

Reimagining B2B: 
Engage & Inspire



  • Manufacturing & Distribution


  • Experience & Commerce Platforms


  • Episerver
  • InRiver


Get to Know D'Addario

D'Addario is one of the world's largest manufacturer of musical instrument strings and accessories.

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The Opportunity

D’Addario’s is on a business transformation mission, where the first step is focused on a key revenue driver; their B2B site. Comprehensively optimizing and modernizing their digital B2B experience, focusing on utility and customer convenience, is a fundamental goal, alongside alleviating the business from cumbersome update and maintenance processes of their legacy site, which was heavily dependent on updates pushed through the technology team.


The Solution

The Valtech team integrated with both D’Addario’s existing experience partner and their own Marketing and Product teams to establish a sustainable and flexible technological ecosystem, supporting the customer centric focus expressed through their new visual experience. Together, we focused on business and technology, creating an eco-system accommodating more than 5000 SKUs, near-real-time inventory status and personalized pricing, capable of personalizing the product and content experience to their customer.

Up-to-date inventory, personalized customer pricing, automated customer on-boarding and immediate order dispatching sounds like dangerous dependencies to back-office systems, but we introduced a method for how to get off-line support without losing out on these features required to create a truly magnificent customer experience.


The Result

Ultimately, the solution delivered, enabled by Episerver’s CMS and Commerce platform, brings a globalized platform, supporting the need of D’Addario’s B2B business across three continents.

We were impressed with the team, the facilities, the fact that it's not a small company, but it's not too big, so it's kind of a perfect size where we think you have the capabilities and the resources to have a broad background and experience, but yet have a personal touch and good project management locally. We were impressed with that, and also Valtech's reputation as being a really acclaimed developer on the Episerver platform, which is what we chose for our e-commerce.

Jim D'Addario, CEO of D'Addario

Meet The Challenges Of Today's Digital Economy

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Meet The Challenges Of Today's Digital Economy