Case

Decathlon

Endless Capacity

New applications of VR technology boost UX and revenues

Facts

Industry

  • Retail & Consumer Goods

Services

  • Emerging Technologies
  • CX Strategy

About

Get to Know Decathlon

Decathlon is one of the world's largest sporting goods retailers. Today, there are 1,362 stores in 39 countries. The company employs more than 80,000 people globally. They have achieved this level of success by being very aware of what their customers want and need and by constantly challenging themselves to progress.

In 2017, Decathlon rose to France's top spot in YouGov's "Best Brands" ranking.

Decathlon

Creating Space

The company stocks a wide range of goods in large superstores. However, some locations do not have the square footage available to showcase large products, such as outdoor gear. To enable consumers to discover, test, and experience these specific products, Valtech developed the first Decathlon VR Commerce Platform (using HTC Vive).

100% of users who tested the VR experience in 14 launch stores recommend it.

"Through our strong UX/UI expertise, and by leveraging a state-of-the-art gaming engine like Unity, we managed to create a completely immersive room-scale VR experience, where the customer actually feels like he’s going camping and is ready to discover new products."

Ludovic Maire, Director Technology Solutions, Valtech Canada.

Parallel Universe

VR boosts sales by plunging customers into another world that they want to be a part of.

Evolution in Motion

Maturing technology means VR experiences are much better than even a year ago.

Decathlon

Almost real

VR experiences have been introduced in 92 stores in 15 countries. Customers, equipped with HTC helmets provided in-store, can now view products in a variety of backgrounds by adjusting the VR brightness and weather conditions.

VR is not only for gamers anymore. The continuously evolving technology opens new possibilities for retailers in the way they think products display and customer experience.

Damien Lefebvre, EVP Valtech North America

VR technology will be rolled out in about 100 Decathlon stores

Meet The Challenges Of Today's Digital Economy
Ready to take that first step and rise to your digital potential? Contact Valtech today.
Talk to Us