New applications of VR technology boost UX and revenues
- Retail & Consumer Goods
- Emerging Technologies
- CX Strategy
Get to Know Decathlon
Decathlon is one of the world's largest sporting goods retailers. Today, Decathlon have over 1,500 stores in 60 countries. The company employs more than 80,000 people globally from 80 different nationalities. They have achieved this level of success by being very aware of what their customers want and need and by constantly challenging themselves to progress and improve.
In 2017, Decathlon rose to France's top spot in YouGov's "Best Brands" ranking.
The company stocks a wide range of goods in large superstores. However, some locations do not have the square footage available to showcase large products, such as outdoor gear. To enable consumers to discover, test, and experience these specific products, Valtech developed the first Decathlon VR Commerce Platform (using HTC Vive).
100% of users who tested the VR experience in 14 launch stores recommend it.
"Through our strong UX/UI expertise, and by leveraging a state-of-the-art gaming engine like Unity, we managed to create a completely immersive room-scale VR experience, where the customer actually feels like he’s going camping and is ready to discover new products."
Ludovic Maire, Director Technology Solutions, Valtech Canada.
VR boosts sales by plunging customers into another world that they want to be a part of.
Evolution in Motion
Maturing technology means VR experiences are much better than even a year ago.
VR experiences have been introduced in 92 stores in 15 countries. Customers, equipped with HTC helmets provided in-store, can now view products in a variety of backgrounds by adjusting the VR brightness and weather conditions.
VR is not only for gamers anymore. The continuously evolving technology opens new possibilities for retailers in the way they think products display and customer experience.
Damien Lefebvre, EVP Valtech North America