March 28, 2016
Name changes are not unheard of in the world of arts and entertainment. These changes often signify a significant change in the creative point of view of the artist. For example, Snoop Dog changed his name to Snoop Lion after a spiritual and artistic transformation, Cat Stevens changed his name to Yusuf Islam after a near death experience and subsequent conversion to Islam and Prince changed his name to an indiscernible symbol then back again.
Sitecore has gone through a similar evolution. As Sitecore reaches significant development milestones they acknowledge them with a name change. Previously, the Online Marketing System (OMS) became the Digital Marketing Suite (DMS). When personalization was fully integrated into Page Editor it became the Experience Editor and then when the Content Management System merged with the Digital Marketing System they became the Customer Experience Platform.
As Sitecore 7.5 evolved to fully embrace the term “experience”, Sitecore applied it across the platform to their numerous tools.
Old Sitecore terminology (Version 6 and 7)
New Sitecore terminology (Version 8+)
DMS (Digital Marketing System)
CEP (Customer Engagement Platform)
|XP (Experience Platform)|
|APS (Adaptive Print Studio)||PXM (Print Experience Manager)|
|Engagement Analytics / Executive Dashboard||Experience Analytics|
|ECM (Email Campaign Manager)||EXM (Email Experience Manager)|
|Marketing Center||Marketing Control Panel|
|Page Editor||Experience Editor|
|Multivariate Testing||Experience Optimization|
|Maxmind GeoIP||Sitecore IP Geolocation Service|
|Engagement Intelligence||Experience Extractor - (similar)|
|Analytics Database||Experience Database (xDB)|
|Experience Explorer||Explore Mode|
You may be on an older version (or a really old version) of Sitecore if these new names seem fresh to you. So it might be time to consider upgrading Sitecore. Learn more about upgrading to Sitecore 7.2, 7.5 & 8.