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  • Company: LNER (London North Eastern Railway)
  • Theme: Innovating beyond Rails
  • Name & Title: Adrian Varma, Head of Digital Experience
  • Topics: End-to-end Customer Proposition, Customer Experiences, Digital Blueprint, Data and Research, Innovation, Mobility


Digital Transformation of your Train Ride

LNER has been on a big digital journey, incorporating digital into every aspect of their business. Adrian Varma shares the how's and why's, and explains how they managed to use the lockdown to accelerate plans and speed up innovations from their digital blueprint. - And let us just say, the innovations go far beyond the rails.

"The customer isn't traveling from a train station to a train station, they're going from the home or the office to a business meeting or a hotel. As a result of that we are bringing in a linear mobility service, so customers will be able to book micro mobility."

 

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