Thread magazine
Your guide to the latest data and AI innovation
Thread is your guidebook to the future — designed to cut through the noise with strategic, actionable insights on data, AI and technology. Amplifying expert voices from around the globe, the magazine offers unique perspectives on enterprise transformation. Each issue spotlights key challenges and opportunities, viewed through the lens of experience innovation, to inspire your next move.
Inside this edition
Discover how AI, agentic systems and evolving brand strategies are transforming customer journeys into dynamic, human-centered Experience Loops that anticipate needs, deepen trust and reshape both business and brand identity.
Previous editions:
Edition 9
GenAI’s next frontier: Scaling for lasting impact
GenAI’s next frontier
Discover practical tips for maximizing GenAI’s potential through proprietary data, smart governance and human-AI collaboration.
Look before you leap
GenAI adoption is accelerating, but it’s not a one-size-fits-all solution. Learn how to recognize when GenAI is not the answer.
The new creative wave
Find out how leading brands are using GenAI as a growth engine and making proprietary data a competitive advantage.
AI glossary: From GPT to RAG
Stay ahead with our AI glossary. Learn essential terms like GPT, RAG and knowledge graph to understand how they’re shaping the future of business.
Enterprise AI predictions for 2025
Predictions on personalization, efficiency and industry-wide transformation as enterprises harness AI for growth and deeper connections.
