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Thread Magazine edition 10

The Experience Loop

How AI is reshaping CX from conversion to continuous connection

Forget the linear customer journey. Today, brand engagement is an Experience Loop — where every interaction informs the next and AI plays a central role in adapting, personalizing and building trust at scale. In Thread issue 10, we explore how AI is reshaping our experience as brands, consumers and workers.

 

What you’ll discover:

  • Why brands must shift from transactional optimization to AI-driven experiences.

  • How agentic AI is reshaping digital experiences — from retail to agriculture.

  • What digital twins mean for work and play, trust and loyalty.

  • Why brand has become your strongest signal in an AI-filtered world.

 

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