Top 3 takeaways for B2B digital transformation
Every journey begins with a single step, but knowing which direction to walk in is crucial. Annually, we collect the insights from B2B digital leaders to better understand the status of the industry. Through the creation of the report and the events we hold to supplement it, we gain insight into what’s working and what’s on the horizon for B2B manufacturers. This year, we gave a presentation at Econnect while also holding direct interviews with digital leaders from ABB, Danfoss, Hempel and SKF.
The top three topics for all B2B companies looking to take the next step in their digital journey are as follows.
B2B transformation must start with the customer
No successful B2B transformation journey can start anywhere other than with the full understanding of the customer. You must fully understand your customers’ needs and expectations to meet, and hopefully exceed them. The questions companies on this journey are asking themselves are all about who their primary customers are, what do they need and how can the business deliver while placing those needs at the forefront of what they’re building.
B2B transformation needs to start with the customer. You need to really understand what the customer needs—your channel partners, your OEMs, and from that you need to decide what are you going to do for them, what you want and remain extremely focused. Focus on a little, but just do it right.
~ Javier Rodriguez, ABB