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Medical Device and Technology

Unlocking Trust in Health

Medical device and technology companies are shifting from product-centric models to delivering connected, customer-centered experiences. Today’s leaders are building digital ecosystems that combine devices, services, and data to improve outcomes and differentiate in a competitive, regulated market. 

This transformation includes expanding into digital commerce, B2B, D2C, and hybrid models, to boost access, unlock insights, and create personalized, omnichannel engagement. Devices are no longer standalone products; they are part of intelligent platforms that support care journeys, training, monitoring, and post-market services. 

Valtech partners with global device brands to modernize platforms, accelerate ecommerce, and design solutions that scale globally while complying locally. From HCP enablement to connected patient support, we help shift from transactions to long-term relationships. 

Drawing from digitally advanced industries like retail and consumer tech, we bring a cross-industry lens that accelerates innovation and raises experience expectations. Our work helps medical device companies lead with relevance, agility, and measurable impact in a fast-changing healthcare environment. 

 

 

Examples of work

Digitizing Prescription Delivery for Scalable Self-Service

Valtech partnered with a global medical device company to digitize its prescription delivery service. Previously reliant on call centers, the new self-service platform enabled one-click reorders, personalized product management, and real-time tracking. By integrating complex systems and business rules, the solution increased online orders tenfold, cutting service costs, improving patient experience, and driving scalable, digital-first operations.

Advancing Gait Analysis with AI and Computer Vision

Valtech developed an AI-powered computer vision solution for remote gait analysis, extending clinical capabilities beyond traditional settings. The system generates multi-dimensional skeletal approximations from video input, applying machine learning to continuously improve accuracy against validated clinical data. Using AutoML, the platform identified key predictive attributes, achieving greater precision than conventional methods and unlocking new potential for scalable, real-world biomechanical assessment.

Driving Campaign Impact Through Clinician-Centric Messaging

Valtech partnered with a leading medical imaging company to launch a global campaign spotlighting its time-saving MRI technology. By anchoring creative strategy in real clinician pain points, the campaign drove over a 6% increase in conversions and reduced cost-per-lead by 90%. The result: significantly improved product visibility and resonance in a crowded diagnostic market.

Turning User Feedback Into Retention and Insight for Eye Care Innovation

Valtech partnered with a global eye care leader to develop a mobile onboarding app for first-time contact lens users. The experience dynamically adapted to each user’s input, tailoring tips, reminders, and guidance based on reported concerns, emotions, and behaviors. In addition to reducing early dropout, improving satisfaction, and strengthening trust between ECPs and new wearers, the solution provided the company with valuable data, revealing previously unclear reasons for early discontinuation and unlocking new opportunities for patient-centered improvement.

Unlocking Medical Device Transformation Through Experience 

Experience Elevation empowers medical device companies to design more connected, intuitive, and human-centered engagement across the care journey. From onboarding portals and remote training to patient support apps and HCP configuration tools, we help device brands create seamless, compliant experiences that simplify complexity and drive better usage, confidence, and satisfaction. 
 
Commerce Acceleration enables medical device companies to expand their reach through scalable, digitally enabled models, including B2B portals, direct-to-patient services, and hybrid commerce ecosystems. Valtech helps streamline product access and optimize user journeys, unlocking new revenue channels and data insights while maintaining regulatory integrity. 

 
Enterprise Transformation is key to enabling agility in a highly regulated and fast-evolving industry. Valtech supports medical device organizations in modernizing platforms, simplifying operations, and aligning business and technology teams. Through cloud-native architectures, composable infrastructure, and smart integration, we help accelerate go-to-market readiness and operational resilience. 

 
Marketing Creativity & Performance helps medical device brands cut through a crowded market with relevance and credibility. We combine storytelling, omnichannel orchestration, and digital enablement to engage diverse audiences, whether clinical, commercial, or consumer. From modular content to HCP field support, we create measurable marketing that builds trust and drives action. 
 
Data & AI Revolution empowers device companies to unlock new value from product, user, and market insights. Valtech enables predictive analytics, real-time performance tracking, and AI-driven personalization across the device lifecycle. From clinical usage data to commercial insights, we help transform data into decisions, while upholding the highest standards of compliance. 
 
With Valtech’s expertise across industries like healthcare, retail, and technology, medical device companies can unlock new opportunities to innovate, scale, and improve care. By embracing these five pillars, they can shape the future of health technology, delivering smarter, more connected, and patient-focused solutions to a rapidly changing world. 

Bringing Innovation to Life Through Human-Centered Experience

At Valtech, we help medical device companies bring their innovations to life through the experiences that connect them to people. From digital launches to personalized support, we focus on turning great products into meaningful health outcomes for the patients and professionals who rely on them.

— Conny Carlzon, Global Vertical Lead Health

 

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Featured Medical Device and Technology Cases

Health Experts

Conny Carlzon
Global Vertical Lead, Health

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